Keep New Orleans Sweet

The Sugar Bowl® isn't just a game—it's a symbol of our city's resilience, tradition, and community spirit. For 90 years, the nonprofit Sugar Bowl Committee has not only celebrated athletic excellence with the most premier college football bowl game, but also championed the spirit of giving, pouring significant resources into philanthropic endeavors that uplift New Orleans and the surrounding regions.

As the dynamics of college football evolve, it's essential for both the Sugar Bowl® and New Orleans to rally together, more unified than ever, to celebrate and uphold our cherished legacy. By coming together, we're not just preserving a sporting legacy; we're championing a philanthropic mission that has, and will continue to, transform countless lives.

After all, Sugar is the essence of our vibrant city.

Making a Difference

While the game is just one day, the Sugar Bowl organization spends the rest of the year making improvements to our communities and lifting up the people who make this such a special place.

$500,000 in support of hospitality workers during COVID shut-downs

$4 million+ for teachers and New Orleans Public Schools

Nearly $2.4 billion economic impact for the city and state over last decade

$120,000 Annually in scholarships for local students

$125,000 donation to Habitat for Humanity in 2020

$10 million to rebuild Joe Brown Park through partnership with Nike and Brees Dream Foundation

$120,000 SkyWatch tower for New Orleans Police Department

Supporting Keep NOLA Sweet

Making Donations

Generous financial contributions breathe life into all our incredible causes. Every dollar helps, and it can really make a huge impact when so many of us step up. Simply select your preferred cause and how much you would like to give.

Supporting The Sugar Bowl

The Game

The 90th annual Allstate Sugar Bowl (Monday, January 1, 2024, Caesars Superdome) will double as a College Football Playoff (CFP) Semifinal. While the upcoming Sugar Bowl is sold out, there are many opportunities for tickets to future Allstate Sugar Bowl games or Classics. With the new CFP postseason format, the Sugar Bowl® will serve as a Quarterfinal following the 2024 and 2025 seasons. And with the help of the local community, the Bowl plans to serve as a part of the CFP for the foreseeable future.

Our Sponsors

Along with the Football Classic, several special events create highly visible
opportunities to serve as a presenting or participating sponsor.

Allstate Sugar Bowl® Regatta

Allstate Sugar Bowl® VIP Pregame Party

Allstate Sugar Bowl® National Football Foundation & College Hall of Fame Luncheon

Sugar Bowl® Country Kickoff

The Allstate Sugar Bowl® Tailgate

Become a Sponsor

VIP Packages